Jeff Bezos, founder and CEO of the world’s largest e-retailer Amazon, said in his annual report to shareholders, that Amazon India is the fastest growing marketplace and has been the most visited shopping site in the country from the past two years. The 54-year old, who has invested $5 billion in India, said the website was not only the most visited site on desktop, but also on mobile phones, along with being the highest downloaded shopping app in India in the year 2017.
Since 1997, Bezos has been writing annual letters to Amazon’s shareholders, which provide an overview of how the business performed in the previous year and also give insights into his management thinking.
For instance, in his recent letter to Indian shoppers, posted on Amazon.in’s fifth anniversary on its India homepage, Bezos humbly thanked everyone for their support in making it possible and said that Indian customers are “divinely discontent”, which inspires Amazon to keep improving its overall shopping experience.
He added, “Amazon.in is ‘India ki Apni Dukaan.’ We are five years into our journey, but as we say here at Amazon, it’s still Day 1, and I’m energized and humbled by the opportunities ahead.”
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Amazon.in also extended an offer, as a thank you gesture for all its Indian customers, that if they spend INR 1000 or more on the website on June 6th, using any digital payment method, they will receive a cashback of INR 250 as Amazon Pay Balance.
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Bezos mentioned that he has been energized with the fact that customers have placed orders on Amazon.in from 100 per cent serviceable pin codes in India, because of the local innovations like I Have Space and Udaan. He is also grateful to programs like Tatkal, Chai Kart and Saheli, which have helped and motivated local artisans and small businesses across all of India to start selling online.
For the very first time, Bezos disclosed the size of Amazon’s Prime membership base, that, 13 years after the launch of Amazon Prime, they have exceeded 100 million paid Prime members globally. In India, Prime service added more members in its first year than any previous geography in Amazon’s history.
Amazon Prime that offers free fast delivery now includes tens of millions of local products. Alexa already offers over 15,000 skills, which was introduced in India late last year, the Kindle Book Store now offers eBooks in five different languages including Marathi, Tamil, Hindi, Gujarati and Malayalam. Not only this, but the company is working on a dozen new Prime Original series with top talents in India, including ‘Breathe’ which is popular all across the globe.
Amazon, the internet behemoth, ships packages from over 50 fulfilment centres in 13 States and their team is becoming part of many local communities –from assisting with local environmental projects to providing lighting for rural homes.